![]() I think the approach of creating is always the same for me, other than adding new elements, new sounds and whatnot. I think the growth point is truly the way I listen to music and the way I intake music. What do you think has changed the most about the way you’ve approached making music since you were last nominated? You know, it just took a lot of hard work, a lot of putting my head down and making a lot of sacrifices. And by the grace of God, I’m back here again. I didn’t win the first time, so I was like, I’m gonna try equally hard and see if I can get back here. I’m not gonna lie, the first time I did it, I was going crazy and I was like, Man, that was so hard to even get nominated. So I was extremely honored the first time and to be here again is even more of an honor. I feel like it’s the highest honor as a producer. What does that recognition mean to you and are there any ways it feels different than the first time? This is your second time getting the Producer Of The Year nod after being nominated in 2019. You’re liable to hear Boi-1da in every phylum of contemporary rap and pop music, from the horror movie menace of Nardo Wick’s "Wicked Freestyle," to Alessia Cara’s emphatic kiss-off "Lie to Me" to the bristling boom-bap of Freddie Gibb’s "Space Rabbit." More than 15 years into his career, Boi-1da continues to reinvent himself, and is gearing up to release his first solo studio album later in 2023.Īhead of Music's Biggest Night, the GRAMMY-winning producer shared stories about working with Drake, Beyoncé, and Kendrick, as well as the importance of mentoring young talent, and why even after more than a dozen nominations, getting GRAMMY recognition still feels special. "There have been many times where I’ve created sounds and it gets emulated and everybody starts doing it," he says. This malleability is the cornerstone of the self-described "young veteran"’s success, as he realized that eschewing one signature sound was the best way to remain in the zeitgeist. Hip-hop producers are often pigeonholed, but Boi-1da’s three biggest records from last year have virtually no sonic overlap. Morale & the Big Steppers ("N95," "Silent Hill"), and crafted the understated, elegant instrumental for Jack Harlow and Drake’s Best Rap Song contender "Churchill Downs." Yet, even by these standards, 2022 was a banner year: Boi-1da contributed to Beyoncé ’s Album of the Year nominee Renaissance ("Heated"), scored a pair of credits on Kendrick Lamar ’s progressive, polarizing AOTY hopeful Mr. But I find with other people, it’s about finding your use and being a utility."īoi-1da initially rose to prominence as one of Drake ’s trusted beatsmiths and has his thumbprint on hits like "Best I Ever Had," "Over," and the GRAMMY-winning "God's Plan." His credits grew to include Rihanna 's "Work" and Kanye West's Donda. I find, working with newer artists, you have to play more of a mentoring role. Sometimes, you've gotta play a bigger role. "In some rooms, you’ve got to find out what role you play. "I feel like my awareness is a lot of the reason I’ve been doing this for a long time, because I’m very socially aware of what’s going on and I can see," he tells. Boi-1da, the 36-year-old Canadian producer who netted four nominations at the 2023 GRAMMYs - including the coveted Producer Of The Year, Non-Classical - has risen to the very top of the industry, and remained there because he hasn’t lost the perspective from when he first started rolling the boulder up the hill ![]() If a rapper staying atop the mainstream for more than a decade is a herculean feat, then a producer doing the same is downright sisyphean. ![]() ![]() Read More: Tragically Hip's Gord Downie Dies At 53 XoS /2Mn3cLZSNy- Sarah McLachlan October 18, 2017 It was a privilege to witness Gord Downie’s creative genius, he was such a force in the Canadian music industry. He’ll be sorely missed.- Paula Abdul October 18, 2017 He was a passionate activist, a wonderful artist &an extraordinary human being. 6xTOInFKhA- Paul Stanley October 19, 2017 I join his fans, family friends and Tragically Hip mourning the loss to cancer of this beloved Canadian icon. Rest in Music Gord Downie The Tragically Hip salutes- Chuck D October 18, 2017 It's a sad sad day for Canada and Canadian music. You will be forever treasured by this country and missed by the worldĪ post shared by champagnepapi on at 8:49pm PDT ![]() Rest In Peace legend so glad we got to meet and have this conversation. ![]()
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